Ulrik Wagner

Ulrik Wagner

Associate Professor


  1. 2017
  2. Sponsor networks and business relations orchestrated by team sports clubs

    Wagner, Ulrik, Persson, H. T. R. & Overbye, Marie Birch, 2017, In: Sport, Business and Management: An International Journal. 7, 4, p. 426-443 18 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  3. The commercial growth of sponsorship

    Dum, T. & Wagner, Ulrik, 2017, When Sport Meets Business: Capabilities, Challenges, Critiques. Wagner, U., Storm, R. K. & Nielsen, K. (eds.). London: SAGE Publications, p. 75-91 17 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  4. When Sport Meets Business: Capabilities, Challenges, Critiques

    Wagner, Ulrik (ed.), Storm, R. K. (ed.) & Nielsen, K. (ed.), 2017, London: SAGE Publications. 242 p.

    Research output: Book/ReportAnthologyResearchpeer-review

  5. When sport meets business: A brief introduction

    Storm, R. K., Wagner, Ulrik & Nielsen, K., 2017, When Sport Meets Business: Capabilities, Challenges, Critiques. Wagner, U., Storm, R. K. & Nielsen, K. (eds.). London: SAGE Publications, p. 3-10 8 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  6. 2018
  7. Agency constraints and possibilities: Athletes manoeuvring between the logics of community, market, profession and corporation in their quest for individual sponsorships

    Wagner, Ulrik, 2018, In: International Review for the Sociology of Sport. 53, 2, p. 213-233 21 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  8. 当体育遇上商业:概述

    Storm, R. K., Nielsen, K. & Wagner, Ulrik, 2018, When Sport Meets Business: Capabilities, Challenges, Critiques. Wagner, U., Storm, R. K. & Nielsen, K. (eds.). Beijing: Beijing Standway Books Co. , p. 3-10 8 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  9. 赞助的商业性增长

    Dum, T. & Wagner, Ulrik, 2018, When Sport Meets Business: Capabilities, Challenges, Critiques. Wagner, U., Storm, R. K. & Nielsen, K. (eds.). Beijing: Beijing Standway Books Co. , p. 83-100 18 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  10. 2019
  11. Improving service-center employees’ performance by means of a sport sponsorship

    Wagner, Ulrik, Hansen, K. R., Kristensen, M. L. & Josty, M., 2019, In: International Journal of Sports Marketing and Sponsorship. 20, 1, p. 43-60 18 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  12. The fall of the queen of Nordic skiing: A comparative analysis of the swedish and norwegian media coverage of the Therese Johaug scandal

    Wagner, Ulrik & Kristiansen, E., 2019, In: N O R D I C O M Review. 40, 1, p. 121-138 18 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  13. 2020
  14. The Faroe Islands and the world society: the development of elite club football framed by commercial and local interests and international regulations

    Satchwell, N. & Wagner, Ulrik, 2020, In: International Journal of Sport Policy and Politics. 12, 2, p. 269-285 17 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

ID: 315670