赞助的商业性增长

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Translated title of the contributionThe Commercial Growth of Sponsorship
Original languageChinese
Title of host publicationWhen Sport Meets Business : Capabilities, Challenges, Critiques
EditorsUlrik Wagner, Rasmus K. Storm, Klaus Nielsen
Number of pages18
Place of PublicationBeijing
PublisherBeijing Standway Books Co.
Publication date2018
Pages83-100
Chapter6
Publication statusPublished - 2018
Externally publishedYes

ID: 257758424