当体育遇上商业:概述

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Translated title of the contributionWhen sport meets business: A brief introduction
Original languageChinese
Title of host publicationWhen Sport Meets Business : Capabilities, Challenges, Critiques
EditorsUlrik Wagner, Rasmus K. Storm, Klaus Nielsen
Number of pages8
Place of PublicationBeijing
PublisherBeijing Standway Books Co.
Publication date2018
Pages3-10
Chapter1
Publication statusPublished - 2018
Externally publishedYes

ID: 257758373