The commercial growth of sponsorship

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationWhen Sport Meets Business : Capabilities, Challenges, Critiques
EditorsUlrik Wagner, Rasmus K. Storm, Klaus Nielsen
Number of pages17
Place of PublicationLondon
PublisherSAGE Publications
Publication date2017
Pages75-91
Chapter6
ISBN (Print)9781473948051
Publication statusPublished - 2017
Externally publishedYes

ID: 257758293