Ulrik Wagner

Ulrik Wagner

Associate Professor


  1. 2021
  2. Motion og Bevægelse på Arbejdspladsen i en Corona-tid: En Evaluering af Projektet "Flere Aktive Arbejdspladser"

    Wagner, Ulrik & Overbye, Marie Birch, 18 Jun 2021, Odense: Syddansk Universitet. 80 p.

    Research output: Book/ReportReportCommissioned

  3. 2020
  4. The inherent risk of being fired: The institutional logics enabling sport directors to replace coaches in professional football

    Nissen, R. & Wagner, Ulrik, 2020, In: Managing Sport and Leisure. 25, 6, p. 441-456 16 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  5. The Faroe Islands and the world society: the development of elite club football framed by commercial and local interests and international regulations

    Satchwell, N. & Wagner, Ulrik, 2020, In: International Journal of Sport Policy and Politics. 12, 2, p. 269-285 17 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  6. 2019
  7. Improving service-center employees’ performance by means of a sport sponsorship

    Wagner, Ulrik, Hansen, K. R., Kristensen, M. L. & Josty, M., 2019, In: International Journal of Sports Marketing and Sponsorship. 20, 1, p. 43-60 18 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  8. The fall of the queen of Nordic skiing: A comparative analysis of the swedish and norwegian media coverage of the Therese Johaug scandal

    Wagner, Ulrik & Kristiansen, E., 2019, In: N O R D I C O M Review. 40, 1, p. 121-138 18 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  9. 2018
  10. 赞助的商业性增长

    Dum, T. & Wagner, Ulrik, 2018, When Sport Meets Business: Capabilities, Challenges, Critiques. Wagner, U., Storm, R. K. & Nielsen, K. (eds.). Beijing: Beijing Standway Books Co. , p. 83-100 18 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  11. 当体育遇上商业:概述

    Storm, R. K., Nielsen, K. & Wagner, Ulrik, 2018, When Sport Meets Business: Capabilities, Challenges, Critiques. Wagner, U., Storm, R. K. & Nielsen, K. (eds.). Beijing: Beijing Standway Books Co. , p. 3-10 8 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  12. Agency constraints and possibilities: Athletes manoeuvring between the logics of community, market, profession and corporation in their quest for individual sponsorships

    Wagner, Ulrik, 2018, In: International Review for the Sociology of Sport. 53, 2, p. 213-233 21 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  13. 2017
  14. The commercial growth of sponsorship

    Dum, T. & Wagner, Ulrik, 2017, When Sport Meets Business: Capabilities, Challenges, Critiques. Wagner, U., Storm, R. K. & Nielsen, K. (eds.). London: SAGE Publications, p. 75-91 17 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  15. When sport meets business: A brief introduction

    Storm, R. K., Wagner, Ulrik & Nielsen, K., 2017, When Sport Meets Business: Capabilities, Challenges, Critiques. Wagner, U., Storm, R. K. & Nielsen, K. (eds.). London: SAGE Publications, p. 3-10 8 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

ID: 315670