Nudging à la carte: a field experiment on climate-friendly food choice

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Global food consumption threatens climate stability and ecosystem
resilience. Because hard regulation of food choice through taxes and bans is
politically difficult, behavioral approaches provide a promising alternative,
given that they influence food choice to a meaningful extent. We test the
effect of framing of a menu on the choice of ordering climate-friendly dishes
in a randomized controlled experiment. Rearranging the menu in favor of
vegetarian food has a large and significant effect on the willingness to order a
vegetarian dish instead of meat. Our results demonstrate that small,
inexpensive interventions can be used toward decreasing carbon emissions
from food consumption.
Original languageEnglish
JournalBehavioural Public Policy
Issue number3
Pages (from-to)378-395
Publication statusPublished - 22 May 2021

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