This article examines the association between social class and a widespread cultural practice, TV consumption, in Denmark. Because of its omnipresence,
TV consumption, as an indicator of cultural practices, guarantees sufficient homogeneity for identifying patterns of distinction in present-day Danish society.
We combine specific multiple correspondence analysis with cluster analysis to identify TV segments and we relate those segments to social class. Using national
representative data, we identify four TV segments and find that, while the four segments are not related to social class in the population, they are related once we break down the analysis on age groups. Our findings suggest that cultural distinction cannot be conceived independently of age or birth cohort.