TY - JOUR

T1 - Increasing vegetable consumption out-of-home

T2 - VeggiEAT and Veg+projects

AU - Hartwell, H.

AU - Bray, J.

AU - Lavrushkina, N.

AU - Rodrigues, V.

AU - Saulais, L.

AU - Giboreau, A.

AU - Perez-Cueto, F. J. A.

AU - Monteleone, E.

AU - Depezay, L.

AU - Appleton, K. M.

PY - 2020

Y1 - 2020

N2 - Adequate vegetable consumption is fundamental to a healthy, balanced diet; however, global compliance with recommendations to increase consumption is poor. There is a growing interest in the sustainability of current dietary patterns in light of expected climate change and an expanding global population where part of the response is increasing vegetable intake. Two international projects, VeggiEAT and Veg+, explored the determinants of vegetable liking and consumption in different age groups and countries and the effect of a nudging strategy on vegetable consumption in an out-of-home setting. The projects found that the importance given by consumers to natural or healthy ingredients, social norms, female gender and positive attitudes towards nudging all influenced vegetable consumption. Some sensory factors, such as bitterness and sourness, had a negative loading, while others, such as sweetness, had a positive effect on liking for vegetables. ‘Dish of the day’, as a nudging strategy in a workplace canteen setting, increased vegetable dish selection for some of the sample (adolescent females) but not for males or older people. Globally, there is a strong need to promote the consumption of vegetables as a public health issue but also to improve their availability and uptake, especially within out-of-home foodservice.

AB - Adequate vegetable consumption is fundamental to a healthy, balanced diet; however, global compliance with recommendations to increase consumption is poor. There is a growing interest in the sustainability of current dietary patterns in light of expected climate change and an expanding global population where part of the response is increasing vegetable intake. Two international projects, VeggiEAT and Veg+, explored the determinants of vegetable liking and consumption in different age groups and countries and the effect of a nudging strategy on vegetable consumption in an out-of-home setting. The projects found that the importance given by consumers to natural or healthy ingredients, social norms, female gender and positive attitudes towards nudging all influenced vegetable consumption. Some sensory factors, such as bitterness and sourness, had a negative loading, while others, such as sweetness, had a positive effect on liking for vegetables. ‘Dish of the day’, as a nudging strategy in a workplace canteen setting, increased vegetable dish selection for some of the sample (adolescent females) but not for males or older people. Globally, there is a strong need to promote the consumption of vegetables as a public health issue but also to improve their availability and uptake, especially within out-of-home foodservice.

KW - consumer behaviour

KW - nudging

KW - out of home

KW - sensory aspects

KW - vegetable acceptability

U2 - 10.1111/nbu.12464

DO - 10.1111/nbu.12464

M3 - Journal article

AN - SCOPUS:85090967175

VL - 45

SP - 424

EP - 431

JO - Nutrition Bulletin

JF - Nutrition Bulletin

SN - 1471-9827

IS - 4

ER -