Consumer willingness to pay for quality attributes of pangasius (pangasianodoan hypophthalmus) in Bangladesh: A hedonic price analysis
Research output: Contribution to journal › Journal article › Research › peer-review
Standard
Consumer willingness to pay for quality attributes of pangasius (pangasianodoan hypophthalmus) in Bangladesh : A hedonic price analysis. / Hossain, Afjal; Badiuzzaman, ; Nielsen, Max; Roth, Eva.
In: Aquaculture, Vol. 555, 738205, 2022.Research output: Contribution to journal › Journal article › Research › peer-review
Harvard
APA
Vancouver
Author
Bibtex
}
RIS
TY - JOUR
T1 - Consumer willingness to pay for quality attributes of pangasius (pangasianodoan hypophthalmus) in Bangladesh
T2 - A hedonic price analysis
AU - Hossain, Afjal
AU - Badiuzzaman, null
AU - Nielsen, Max
AU - Roth, Eva
N1 - Publisher Copyright: © 2022 Elsevier B.V.
PY - 2022
Y1 - 2022
N2 - Pangasius farming in Bangladesh has grown quickly to its current levels of mass production. While the large supplies provide protein for poor consumers, the rapid development of the industry has led to low quality. The aim of this study is to analyze whether domestic consumers are willing to pay more for higher quality pangasius. To measure the implicit price of the quality attributes establishing the willingness to pay for each of the quality attribute of pangasius, we used a semi-structured questionnaire to interview a total of 292 consumers while they were purchasing pangasius from different retail markets across 10 districts in Bangladesh. The study used hedonic price model considering a semi-log functional form of regression. The results showed that odor is the most influential attribute as consumers are found to pay 7% less if the pangasius smells bad. Moreover, the quality attributes such as fish size, form, color, appearance, and abdomen are important for pangasius purchase decision. The consideration of quality attributes are varied by the demographics of consumers. The implication of the results is that Bangladeshi consumers are willing to pay more for higher quality pangasius, which is important knowledge for the growing pangasius industry in Bangladesh.
AB - Pangasius farming in Bangladesh has grown quickly to its current levels of mass production. While the large supplies provide protein for poor consumers, the rapid development of the industry has led to low quality. The aim of this study is to analyze whether domestic consumers are willing to pay more for higher quality pangasius. To measure the implicit price of the quality attributes establishing the willingness to pay for each of the quality attribute of pangasius, we used a semi-structured questionnaire to interview a total of 292 consumers while they were purchasing pangasius from different retail markets across 10 districts in Bangladesh. The study used hedonic price model considering a semi-log functional form of regression. The results showed that odor is the most influential attribute as consumers are found to pay 7% less if the pangasius smells bad. Moreover, the quality attributes such as fish size, form, color, appearance, and abdomen are important for pangasius purchase decision. The consideration of quality attributes are varied by the demographics of consumers. The implication of the results is that Bangladeshi consumers are willing to pay more for higher quality pangasius, which is important knowledge for the growing pangasius industry in Bangladesh.
KW - Bangladesh
KW - Consumer
KW - Hedonic pricing model
KW - Pangasius
KW - Quality attributes
U2 - 10.1016/j.aquaculture.2022.738205
DO - 10.1016/j.aquaculture.2022.738205
M3 - Journal article
AN - SCOPUS:85127581988
VL - 555
JO - Aquaculture
JF - Aquaculture
SN - 0044-8486
M1 - 738205
ER -
ID: 307096516