There is a growing body of evidence on the influences of automatic and unconscious processes on our actions. Here I introduce some representative examples of this growing body of evidence, chosen so as to form a diverse group of related mindless phenomena: habits, skills, priming and nudges. I then argue that this evidence challenges traditional belief-desire-based approaches in the philosophy of action. I further discuss a recently proposed solution to this challenge, Gendler’s Alief, finding it wanting. I conclude by sketching my own alternative solution, based on the old story of Buridan’s ass.