Creating and capturing value from Big Data: A multiple-case study analysis of provider companies
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Creating and capturing value from Big Data : A multiple-case study analysis of provider companies. / Urbinati, Andrea; Bogers, Marcel; Chiesa, Vittorio; Frattini, Federico.
In: Technovation, Vol. 84-85, 2019, p. 21-36.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Creating and capturing value from Big Data
T2 - A multiple-case study analysis of provider companies
AU - Urbinati, Andrea
AU - Bogers, Marcel
AU - Chiesa, Vittorio
AU - Frattini, Federico
PY - 2019
Y1 - 2019
N2 - Big Data has emerged recently as a new digital paradigm, one that companies adopts in order to both transform existing business models and nurture their innovation activity. The peculiarities of Big Data applications span different fields such as customer need identification, risk management and decision-making, data-driven knowledge, product and service design, quality management, and opportunity recognition and creation. However, while these have resulted in the emergence of a rich research domain focusing on the managerial and practical implications typically addressed from the user perspective, there is still a lack of complete understanding of how companies that provide Big Data solutions can create and capture value from them. This paper explores the question of how provider companies create and capture value from Big Data, drawing on a multiple-case study analysis of provider companies that offer solutions and services based on Big Data. The results illustrate a theoretical framework on value creation and capture by relying on Big Data and identify two main innovation service strategies based on Big Data used by provider companies. In addition, this paper provides valuable insights as to how the network of involved stakeholders influences the design and implementation of the innovation service strategy by the provider companies.
AB - Big Data has emerged recently as a new digital paradigm, one that companies adopts in order to both transform existing business models and nurture their innovation activity. The peculiarities of Big Data applications span different fields such as customer need identification, risk management and decision-making, data-driven knowledge, product and service design, quality management, and opportunity recognition and creation. However, while these have resulted in the emergence of a rich research domain focusing on the managerial and practical implications typically addressed from the user perspective, there is still a lack of complete understanding of how companies that provide Big Data solutions can create and capture value from them. This paper explores the question of how provider companies create and capture value from Big Data, drawing on a multiple-case study analysis of provider companies that offer solutions and services based on Big Data. The results illustrate a theoretical framework on value creation and capture by relying on Big Data and identify two main innovation service strategies based on Big Data used by provider companies. In addition, this paper provides valuable insights as to how the network of involved stakeholders influences the design and implementation of the innovation service strategy by the provider companies.
KW - Big Data
KW - Business model
KW - Digital innovation
KW - Digital technologies
KW - Open innovation
KW - Service innovation
KW - Value capture
KW - Value creation
U2 - 10.1016/j.technovation.2018.07.004
DO - 10.1016/j.technovation.2018.07.004
M3 - Journal article
AN - SCOPUS:85050074609
VL - 84-85
SP - 21
EP - 36
JO - Technovation
JF - Technovation
SN - 0166-4972
ER -
ID: 200141881