When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage
Research output: Working paper › Research
Standard
When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage. / Gravert, Christina Annette; Olsson Collentine, Linus.
2019.Research output: Working paper › Research
Harvard
APA
Vancouver
Author
Bibtex
}
RIS
TY - UNPB
T1 - When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage
AU - Gravert, Christina Annette
AU - Olsson Collentine, Linus
PY - 2019/12/31
Y1 - 2019/12/31
N2 - In three large-scale field experiments with over 32,000 individuals, we investigate whether public transport uptake can be in uenced by behavioral interventions and by economic incentives. Despite their effectiveness in other domains, we find a tightly estimated zero for social norms and implementation intentions on ridership. Doubling the trial period from two to four weeks significantly increases uptake and long-term usage. This increase is sustained for months after removing the incentive. The effect is mainly driven by initial low users, which is evidence for habit formation. While there is scope for long-term behavior change, nudges might not be the right approach.
AB - In three large-scale field experiments with over 32,000 individuals, we investigate whether public transport uptake can be in uenced by behavioral interventions and by economic incentives. Despite their effectiveness in other domains, we find a tightly estimated zero for social norms and implementation intentions on ridership. Doubling the trial period from two to four weeks significantly increases uptake and long-term usage. This increase is sustained for months after removing the incentive. The effect is mainly driven by initial low users, which is evidence for habit formation. While there is scope for long-term behavior change, nudges might not be the right approach.
KW - transport
KW - nudging
KW - field experiment
KW - habit formation
U2 - 10.2139/ssrn.3500699
DO - 10.2139/ssrn.3500699
M3 - Working paper
T3 - CEBI Working Paper Series
BT - When Nudges Aren't Enough: Incentives and Habit Formation in Public Transport Usage
ER -
ID: 248808748