Healthy meals on the menu: a Swedish field experiment on labelling and restaurant sales
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- Healthy meals on the menu: a Swedish field experiment on labelling and restaurant sales
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Menu labelling of meals prepared away from home is a policy designed to help consumers make healthier food choices. In this paper we use a field experiment in Sweden to examine if a restaurant benefits from introducing a meal labelled as healthy on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a meal labelled as healthy on the menu, i.e. our data does not support the idea that restaurants increase their sales from supplying a meal labelled as healthy.
Original language | English |
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Article number | 6 |
Journal | African Journal of Agricultural and Resource Economics |
Volume | 11 |
Issue number | 1 |
Pages (from-to) | 63-68 |
ISSN | 1993-3738 |
Publication status | Published - Mar 2016 |
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