Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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Engaging students and communities through service learning and community-academia partnerships : Lessons from social marketing education. / Bardus, Marco; Domegan, Christine T.; Suggs, L. Suzanne; Mikkelsen, Bent Egberg.
Research Anthology on Business and Technical Education in the Information Era. IGI global, 2021. p. 832-856.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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TY - CHAP
T1 - Engaging students and communities through service learning and community-academia partnerships
T2 - Lessons from social marketing education
AU - Bardus, Marco
AU - Domegan, Christine T.
AU - Suggs, L. Suzanne
AU - Mikkelsen, Bent Egberg
N1 - Publisher Copyright: © 2021, IGI Global.
PY - 2021/1/8
Y1 - 2021/1/8
N2 - In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.
AB - In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.
UR - http://www.scopus.com/inward/record.url?scp=85128069696&partnerID=8YFLogxK
U2 - 10.4018/978-1-7998-5345-9.ch046
DO - 10.4018/978-1-7998-5345-9.ch046
M3 - Book chapter
AN - SCOPUS:85128069696
SN - 9781799853459
SP - 832
EP - 856
BT - Research Anthology on Business and Technical Education in the Information Era
PB - IGI global
ER -
ID: 345859356