Developing the e-commerce sector for the fishery industry: What business are we really in?
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Developing the e-commerce sector for the fishery industry : What business are we really in? / Alemu, Mohammed Hussen; Sigurdsson, Valdimar; Fagerstrøm, Asle; Foxall, Gordon Robert.
In: Managerial and Decision Economics, Vol. 41, No. 2, 01.03.2020, p. 274-290.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Developing the e-commerce sector for the fishery industry
T2 - What business are we really in?
AU - Alemu, Mohammed Hussen
AU - Sigurdsson, Valdimar
AU - Fagerstrøm, Asle
AU - Foxall, Gordon Robert
PY - 2020/3/1
Y1 - 2020/3/1
N2 - In this study, we use the theory of the marketing firm to explain marketing relationships between consumers and firms selling fish in the context of developing the e-commerce sector for the fishery industry. We use a unique dataset composed of quantitative and qualitative data to provide a behavioral economic analysis and interpretation. The results reveal interdependent managerial and consumer behavioral relationships, indicating the presence of bilateral contingencies. The results also provide some indication of the theory of transaction cost, where cost-intensive activities are likely to be internalized within marketing firms selling fish.
AB - In this study, we use the theory of the marketing firm to explain marketing relationships between consumers and firms selling fish in the context of developing the e-commerce sector for the fishery industry. We use a unique dataset composed of quantitative and qualitative data to provide a behavioral economic analysis and interpretation. The results reveal interdependent managerial and consumer behavioral relationships, indicating the presence of bilateral contingencies. The results also provide some indication of the theory of transaction cost, where cost-intensive activities are likely to be internalized within marketing firms selling fish.
U2 - 10.1002/mde.3089
DO - 10.1002/mde.3089
M3 - Journal article
AN - SCOPUS:85074061325
VL - 41
SP - 274
EP - 290
JO - Managerial and Decision Economics
JF - Managerial and Decision Economics
SN - 0143-6570
IS - 2
ER -
ID: 244084424