Creating serialised live action drama for children: Talent development, affordable volume fiction, and portable brand characters at DR
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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Creating serialised live action drama for children : Talent development, affordable volume fiction, and portable brand characters at DR. / Redvall, Eva Novrup.
Audiovisual Content for Children and Adolescents in Scandinavia: Production, Distribution, and Reception in a Multiplatform Era. ed. / Pia Majbritt Jensen; Eva Novrup Redvall; Christa Lykke Christensen. Gothenburg : Nordicom, 2023. p. 61-78.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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TY - CHAP
T1 - Creating serialised live action drama for children
T2 - Talent development, affordable volume fiction, and portable brand characters at DR
AU - Redvall, Eva Novrup
PY - 2023
Y1 - 2023
N2 - This chapter investigates the production strategies of the Danish Broadcasting Corporation (DR) when making live action fiction for its children’s channel and brand DR Ramasjang, targeting pre-schoolers. Based on a case study of the serial Oda Omvendt [Oda Upside Down], the chapter begins by discussing the reasons behind DR’s decision to produce more national live action fiction for the youngest audience members. Following this, the case study of Oda Upside Down demonstrates how the commissioning, writing, and production of the series can be regarded as the result of clear institutional strategies for working with talent development, with notions of affordable volume fiction, and with portable brand characters.
AB - This chapter investigates the production strategies of the Danish Broadcasting Corporation (DR) when making live action fiction for its children’s channel and brand DR Ramasjang, targeting pre-schoolers. Based on a case study of the serial Oda Omvendt [Oda Upside Down], the chapter begins by discussing the reasons behind DR’s decision to produce more national live action fiction for the youngest audience members. Following this, the case study of Oda Upside Down demonstrates how the commissioning, writing, and production of the series can be regarded as the result of clear institutional strategies for working with talent development, with notions of affordable volume fiction, and with portable brand characters.
U2 - 10.48335/9789188855817-4
DO - 10.48335/9789188855817-4
M3 - Book chapter
SN - 9789188855800
SP - 61
EP - 78
BT - Audiovisual Content for Children and Adolescents in Scandinavia
A2 - Jensen, Pia Majbritt
A2 - Redvall, Eva Novrup
A2 - Christensen, Christa Lykke
PB - Nordicom
CY - Gothenburg
ER -
ID: 302458220