Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing

Research output: Contribution to journal › Journal article › Research › peer-review

Standard

Assisting sustainable food consumption : The effects of quality signals stemming from consumers and stores in online and physical grocery retailing. / Sigurdsson, Valdimar; Larsen, Nils Magne; Alemu, Mohammed Hussen; Gallogly, Joseph Karlton; Menon, R. G.Vishnu; Fagerstrøm, Asle.

In: Journal of Business Research, Vol. 112, 05.2020, p. 458-471.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Sigurdsson, V, Larsen, NM, Alemu, MH, Gallogly, JK, Menon, RGV & Fagerstrøm, A 2020, 'Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing', Journal of Business Research, vol. 112, pp. 458-471. https://doi.org/10.1016/j.jbusres.2019.11.029

APA

Sigurdsson, V., Larsen, N. M., Alemu, M. H., Gallogly, J. K., Menon, R. G. V., & Fagerstrøm, A. (2020). Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing. Journal of Business Research, 112, 458-471. https://doi.org/10.1016/j.jbusres.2019.11.029

Vancouver

Sigurdsson V, Larsen NM, Alemu MH, Gallogly JK, Menon RGV, Fagerstrøm A. Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing. Journal of Business Research. 2020 May;112:458-471. https://doi.org/10.1016/j.jbusres.2019.11.029

Author

Sigurdsson, Valdimar ; Larsen, Nils Magne ; Alemu, Mohammed Hussen ; Gallogly, Joseph Karlton ; Menon, R. G.Vishnu ; Fagerstrøm, Asle. / Assisting sustainable food consumption : The effects of quality signals stemming from consumers and stores in online and physical grocery retailing. In: Journal of Business Research. 2020 ; Vol. 112. pp. 458-471.

Bibtex

@article{1fe7c40d42084e51beb01377465fe116,
title = "Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing",
abstract = "Increased fish consumption can contribute to a more sustainable food system. This paper explores how signaling affects consumer choices in fresh fish purchasing situations, both in traditional and online retail settings. We examined two different types of market signals; quality signals stemming from consumers as a social proof and authority signals coming from stores. Study 1 showed that quality signals from other consumers (product rating) had the highest importance score in an online setting when compared to traditional attributes in a conjoint experiment. Study 2 again confirmed the prominence of quality signals from consumers by extending the research over to brick and mortar retailing and top-selling items. Study 3 followed up with in-store experiments, using fresh cod fillets as the target product and fresh ground beef as a comparison. The experiments showed increased sales from both types of signaling, with an overall 41.5% increase for fish in our study.",
keywords = "Fish, Food choice, Popularity, Signaling, Sustainable food system",
author = "Valdimar Sigurdsson and Larsen, {Nils Magne} and Alemu, {Mohammed Hussen} and Gallogly, {Joseph Karlton} and Menon, {R. G.Vishnu} and Asle Fagerstr{\o}m",
year = "2020",
month = may,
doi = "10.1016/j.jbusres.2019.11.029",
language = "English",
volume = "112",
pages = "458--471",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Assisting sustainable food consumption

T2 - The effects of quality signals stemming from consumers and stores in online and physical grocery retailing

AU - Sigurdsson, Valdimar

AU - Larsen, Nils Magne

AU - Alemu, Mohammed Hussen

AU - Gallogly, Joseph Karlton

AU - Menon, R. G.Vishnu

AU - Fagerstrøm, Asle

PY - 2020/5

Y1 - 2020/5

N2 - Increased fish consumption can contribute to a more sustainable food system. This paper explores how signaling affects consumer choices in fresh fish purchasing situations, both in traditional and online retail settings. We examined two different types of market signals; quality signals stemming from consumers as a social proof and authority signals coming from stores. Study 1 showed that quality signals from other consumers (product rating) had the highest importance score in an online setting when compared to traditional attributes in a conjoint experiment. Study 2 again confirmed the prominence of quality signals from consumers by extending the research over to brick and mortar retailing and top-selling items. Study 3 followed up with in-store experiments, using fresh cod fillets as the target product and fresh ground beef as a comparison. The experiments showed increased sales from both types of signaling, with an overall 41.5% increase for fish in our study.

AB - Increased fish consumption can contribute to a more sustainable food system. This paper explores how signaling affects consumer choices in fresh fish purchasing situations, both in traditional and online retail settings. We examined two different types of market signals; quality signals stemming from consumers as a social proof and authority signals coming from stores. Study 1 showed that quality signals from other consumers (product rating) had the highest importance score in an online setting when compared to traditional attributes in a conjoint experiment. Study 2 again confirmed the prominence of quality signals from consumers by extending the research over to brick and mortar retailing and top-selling items. Study 3 followed up with in-store experiments, using fresh cod fillets as the target product and fresh ground beef as a comparison. The experiments showed increased sales from both types of signaling, with an overall 41.5% increase for fish in our study.

KW - Fish

KW - Food choice

KW - Popularity

KW - Signaling

KW - Sustainable food system

U2 - 10.1016/j.jbusres.2019.11.029

DO - 10.1016/j.jbusres.2019.11.029

M3 - Journal article

AN - SCOPUS:85076589888

VL - 112

SP - 458

EP - 471

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -

ID: 244084123