Tom Bryder

Tom Bryder


Primary fields of research

Political psychology, sociology, anthropology, political behaviour, political philosophy and the history of political ideas, political rhetoric, propaganda, spin and political marketing, cultural diplomacy and soft power.

My field of methodological expertise is quantitative analysis of political attitude data and experimental methodology, and most forms of content analysis

Current research

I am at present engaged in two empirical research fields, "misanthropy, cynicism and political behaviour" and I am writing a book on political propaganda, spin and political marketing with an emphasis on vusual propaganda.

Fields of interest

Audio-visual media; Political art; Calssical music; Klezmer music; Traditional jazz; Film-editing; Political biographies


General and comparative political science; Political psychology; Political propaganda and political rhetoric; Political culture and polityical socialization; Political leadership; Election research; Science theory and methodology

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