Nudging à la carte: a field experiment on climate-friendly food choice
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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Nudging à la carte : a field experiment on climate-friendly food choice. / Gravert, Christina; Kurz, Verena.
I: Behavioural Public Policy, Bind 5, Nr. 3, 22.05.2021, s. 378-395.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Nudging à la carte
T2 - a field experiment on climate-friendly food choice
AU - Gravert, Christina
AU - Kurz, Verena
PY - 2021/5/22
Y1 - 2021/5/22
N2 - Global food consumption threatens climate stability and ecosystemresilience. Because hard regulation of food choice through taxes and bans ispolitically difficult, behavioral approaches provide a promising alternative,given that they influence food choice to a meaningful extent. We test theeffect of framing of a menu on the choice of ordering climate-friendly dishesin a randomized controlled experiment. Rearranging the menu in favor ofvegetarian food has a large and significant effect on the willingness to order avegetarian dish instead of meat. Our results demonstrate that small,inexpensive interventions can be used toward decreasing carbon emissionsfrom food consumption.
AB - Global food consumption threatens climate stability and ecosystemresilience. Because hard regulation of food choice through taxes and bans ispolitically difficult, behavioral approaches provide a promising alternative,given that they influence food choice to a meaningful extent. We test theeffect of framing of a menu on the choice of ordering climate-friendly dishesin a randomized controlled experiment. Rearranging the menu in favor ofvegetarian food has a large and significant effect on the willingness to order avegetarian dish instead of meat. Our results demonstrate that small,inexpensive interventions can be used toward decreasing carbon emissionsfrom food consumption.
U2 - 10.1017/bpp.2019.11
DO - 10.1017/bpp.2019.11
M3 - Journal article
VL - 5
SP - 378
EP - 395
JO - Behavioural Public Policy
JF - Behavioural Public Policy
SN - 2398-063X
IS - 3
ER -
ID: 218523624