The Invisible Internet: Mapping of third-party services as a new resource for analyzing and comparing digital media systems

Research output: Contribution to conferenceConference abstract for conferenceResearch

Cookies and scripts are key elements in the online tracking infrastructure, which today enable global internet businesses and national companies alike to perform a massive surveillance operation of global scope. This operation forms the backbone of an advertising system that is
destabilizing the economies of legacy media in many countries (Webster, 2015). Beyond the top companies in this new business (e.g. Google and Facebook), we know little about the landscape of online tracking and the forces that shape it. Using examples from an empirical study of the 28 EU countries, the US and Chine, our paper seeks to include the structure of the tracking infrastructure as a resource for re-drawing the map of media systems.
Original languageEnglish
Publication date30 Jun 2019
Publication statusPublished - 30 Jun 2019
EventComparative Media Studies in the Digital Age - Peking University, Beijing, China
Duration: 29 Jun 201930 Jun 2019


ConferenceComparative Media Studies in the Digital Age
LocationPeking University

ID: 223356760