Reducing hypothetical bias in choice experiments : testing an opt-out reminder

Research output: Contribution to conferencePaperResearch

Standard

Reducing hypothetical bias in choice experiments : testing an opt-out reminder. / Ladenburg, Jacob; Olsen, Søren Bøye; Nielsen, Rasmus Christian Fejer.

2007. Paper presented at EAERE 2007 Annual Conference, Thessaloniki, Greece.

Research output: Contribution to conferencePaperResearch

Harvard

Ladenburg, J, Olsen, SB & Nielsen, RCF 2007, 'Reducing hypothetical bias in choice experiments : testing an opt-out reminder' Paper presented at, Thessaloniki, Greece, 27/06/2007 - 30/06/2007, .

APA

Ladenburg, J., Olsen, S. B., & Nielsen, R. C. F. (2007). Reducing hypothetical bias in choice experiments : testing an opt-out reminder. Paper presented at EAERE 2007 Annual Conference, Thessaloniki, Greece.

Vancouver

Ladenburg J, Olsen SB, Nielsen RCF. Reducing hypothetical bias in choice experiments : testing an opt-out reminder. 2007. Paper presented at EAERE 2007 Annual Conference, Thessaloniki, Greece.

Author

Ladenburg, Jacob ; Olsen, Søren Bøye ; Nielsen, Rasmus Christian Fejer. / Reducing hypothetical bias in choice experiments : testing an opt-out reminder. Paper presented at EAERE 2007 Annual Conference, Thessaloniki, Greece.30 p.

Bibtex

@conference{7b86c4a0a1c211ddb6ae000ea68e967b,
title = "Reducing hypothetical bias in choice experiments : testing an opt-out reminder",
abstract = "Hypothetical bias in stated preference studies is an essential problem which reduces the validity of the obtained welfare estimates for non-market goods. In the attempt to mitigate hypothetical bias, a type of reminder known as Cheap Talk, has been applied in previous studies and found to overall eliminate some of the hypothetical bias. The present paper tests an addition to Cheap Talk, an Opt-Out Reminder. The Opt-Out Reminder is an objective short script presented prior to the choice sets, prompting the respondent to choose the opt-out alternative, if he/she finds the proposed policy generated alternatives in a choice set too expensive. The results suggest that adding an Opt-Out Reminder to Cheap Talk can in fact reduce hypothetical bias even further and reduces some of the ineffectiveness of CT in relation to the survey bid range and experienced respondents.",
keywords = "Former LIFE faculty, survey mode effect, representativity, choice experiment, willingness-to-pay, random parameters, mixed logit",
author = "Jacob Ladenburg and Olsen, {S{\o}ren B{\o}ye} and Nielsen, {Rasmus Christian Fejer}",
year = "2007",
language = "English",
note = "null ; Conference date: 27-06-2007 Through 30-06-2007",

}

RIS

TY - CONF

T1 - Reducing hypothetical bias in choice experiments

T2 - testing an opt-out reminder

AU - Ladenburg, Jacob

AU - Olsen, Søren Bøye

AU - Nielsen, Rasmus Christian Fejer

PY - 2007

Y1 - 2007

N2 - Hypothetical bias in stated preference studies is an essential problem which reduces the validity of the obtained welfare estimates for non-market goods. In the attempt to mitigate hypothetical bias, a type of reminder known as Cheap Talk, has been applied in previous studies and found to overall eliminate some of the hypothetical bias. The present paper tests an addition to Cheap Talk, an Opt-Out Reminder. The Opt-Out Reminder is an objective short script presented prior to the choice sets, prompting the respondent to choose the opt-out alternative, if he/she finds the proposed policy generated alternatives in a choice set too expensive. The results suggest that adding an Opt-Out Reminder to Cheap Talk can in fact reduce hypothetical bias even further and reduces some of the ineffectiveness of CT in relation to the survey bid range and experienced respondents.

AB - Hypothetical bias in stated preference studies is an essential problem which reduces the validity of the obtained welfare estimates for non-market goods. In the attempt to mitigate hypothetical bias, a type of reminder known as Cheap Talk, has been applied in previous studies and found to overall eliminate some of the hypothetical bias. The present paper tests an addition to Cheap Talk, an Opt-Out Reminder. The Opt-Out Reminder is an objective short script presented prior to the choice sets, prompting the respondent to choose the opt-out alternative, if he/she finds the proposed policy generated alternatives in a choice set too expensive. The results suggest that adding an Opt-Out Reminder to Cheap Talk can in fact reduce hypothetical bias even further and reduces some of the ineffectiveness of CT in relation to the survey bid range and experienced respondents.

KW - Former LIFE faculty

KW - survey mode effect

KW - representativity

KW - choice experiment

KW - willingness-to-pay

KW - random parameters

KW - mixed logit

M3 - Paper

ER -

ID: 8072209