How Circulating Public Knowledge Creates Major Trouble for Companies

Research output: Other contributionNet publication - Internet publicationCommunication

In March 2016, the largest Danish real estate credit union Nykredit/Totalkredit sent out a letter to all its clients/members informing them that the contribution margins on their loans would be raised, i.e. the fee the members are to pay Nykredit/Totalkredit for administering their loans. Needless to say that the letter spurted discontented reactions among the members. Of interest here is how the reaction was made possible by virtue of the available information structures. The available information channels were incorrectly construed and thus fallaciously utilized by the sender, Nykredit/Totalkredit. This was in turn advantageously put to use by the recipients culminating in a corollary of great distress for the credit union.
Original languageDanish
Publication date6 Jun 2016
Publication statusPublished - 6 Jun 2016

ID: 162134012