Consumer acceptance of cisgenic food and the impact of information and status quo

Research output: Contribution to journalJournal articleResearchpeer-review

Anna Kristina Edenbrandt, Lisa A. House, Zhifeng Gao, Mercy Olmstead, Dennis Gray

Genetically Modified (GM) foods have been a debated topic for decades, and consumer concerns are widespread. Scientific proposals to increase consumer acceptance include the use of cisgenics, where GM technology is used but the inserted gene(s) originates from closely related organisms. Results from a choice experiment display greater willingness to pay (WTP) for cisgenics than transgenics, although traditional methods are preferred, and more accessible information about the technologies increases acceptance. The disutility from cisgenics and transgenics is offset by the utility from product quality improvement related to eating experience, indicating potential demand for cisgenic food, provided it improves the product in aspects of importance to the consumers.

Original languageEnglish
JournalFood Quality and Preference
Pages (from-to)44-52
Number of pages9
Publication statusPublished - 2018

    Research areas

  • Choice experiment, Cisgenic, Consumer preferences, Genetically modified, GMO, Random parameter logit, Transgenic, Willingness to pay

ID: 197691056