Naturalness as a safe haven: parental consumption practices and the management of risk
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Naturalness as a safe haven : parental consumption practices and the management of risk. / Andersen, Sidse Schoubye; Holm, Lotte.
In: Young Consumers, Vol. 19, No. 3, 2018, p. 296-309.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Naturalness as a safe haven
T2 - parental consumption practices and the management of risk
AU - Andersen, Sidse Schoubye
AU - Holm, Lotte
PY - 2018
Y1 - 2018
N2 - PurposeThis paper aims to present an analysis of the various dimensions of naturalness that shape the consumption practices of parents with young children.Design/methodology/approachThe study builds on semi-structured interviews with 17 mothers and fathers focusing on parental decision-making in everyday consumption from pregnancy to the first years of the child’s life.FindingsNaturalness is a tool allowing parents to navigate in a world of risks and part of an everyday consumption practice that constructs and maintains children as vulnerable and parents as responsible. Parents perceive naturalness as something with three dimensions: familiarity, purity and culture. These three dimensions lead to different parental practices around consumption.Originality/valueThe analysis contributes to the authors’ understanding of parenting, childhood, risk, safety and consumption by showing how and why parents of young children construct naturalness as a three-dimensional ideal in their consumption practices.
AB - PurposeThis paper aims to present an analysis of the various dimensions of naturalness that shape the consumption practices of parents with young children.Design/methodology/approachThe study builds on semi-structured interviews with 17 mothers and fathers focusing on parental decision-making in everyday consumption from pregnancy to the first years of the child’s life.FindingsNaturalness is a tool allowing parents to navigate in a world of risks and part of an everyday consumption practice that constructs and maintains children as vulnerable and parents as responsible. Parents perceive naturalness as something with three dimensions: familiarity, purity and culture. These three dimensions lead to different parental practices around consumption.Originality/valueThe analysis contributes to the authors’ understanding of parenting, childhood, risk, safety and consumption by showing how and why parents of young children construct naturalness as a three-dimensional ideal in their consumption practices.
KW - Childhood
KW - Naturalness
KW - Parental consumption practices
KW - Purity
KW - Risk
KW - Safety
U2 - 10.1108/YC-12-2017-00763
DO - 10.1108/YC-12-2017-00763
M3 - Journal article
VL - 19
SP - 296
EP - 309
JO - Young Consumers
JF - Young Consumers
SN - 1747-3616
IS - 3
ER -
ID: 199598176