Managing business-to-business open innovation: A project-level approach

Research output: Contribution to journal › Editorial › Research › peer-review

Standard

Managing business-to-business open innovation : A project-level approach. / Markovic, Stefan; Bagherzadeh, Mehdi; Vanhaverbeke, Wim; Bogers, Marcel.

In: Industrial Marketing Management, Vol. 94, 2021, p. 159-163.

Research output: Contribution to journal › Editorial › Research › peer-review

Harvard

Markovic, S, Bagherzadeh, M, Vanhaverbeke, W & Bogers, M 2021, 'Managing business-to-business open innovation: A project-level approach', Industrial Marketing Management, vol. 94, pp. 159-163. https://doi.org/10.1016/j.indmarman.2021.02.009

APA

Markovic, S., Bagherzadeh, M., Vanhaverbeke, W., & Bogers, M. (2021). Managing business-to-business open innovation: A project-level approach. Industrial Marketing Management, 94, 159-163. https://doi.org/10.1016/j.indmarman.2021.02.009

Vancouver

Markovic S, Bagherzadeh M, Vanhaverbeke W, Bogers M. Managing business-to-business open innovation: A project-level approach. Industrial Marketing Management. 2021;94:159-163. https://doi.org/10.1016/j.indmarman.2021.02.009

Author

Markovic, Stefan ; Bagherzadeh, Mehdi ; Vanhaverbeke, Wim ; Bogers, Marcel. / Managing business-to-business open innovation : A project-level approach. In: Industrial Marketing Management. 2021 ; Vol. 94. pp. 159-163.

Bibtex

@article{10f4b3604a274059bcf7621dcfa776fb,
title = "Managing business-to-business open innovation: A project-level approach",
abstract = "Embracing business-to-business open innovation (B2B OI) can enable firms to remain competitive in an increasingly saturated business environment. Whilst B2B OI is generally undertaken to serve the needs of a specific innovation project, previous research has mainly studied it from the firm-level perspective. Accordingly, the number of project-level studies on B2B OI, especially empirical, remains limited, resulting in an incomplete understanding of B2B OI management. In this editorial, we briefly review the B2B OI literature, discuss the importance of studying B2B OI at project level, and describe how each of the six articles included in our special issue contributes to this field. Moreover, we suggest future research opportunities with regard to issues and topics that remain largely under-investigated in project-level B2B OI, but which also open up to a multilevel perspective.",
keywords = "Business-to-business, Future research opportunities, Innovation projects, Open innovation, Openness, Project perspective",
author = "Stefan Markovic and Mehdi Bagherzadeh and Wim Vanhaverbeke and Marcel Bogers",
year = "2021",
doi = "10.1016/j.indmarman.2021.02.009",
language = "English",
volume = "94",
pages = "159--163",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier",

}

RIS

TY - JOUR

T1 - Managing business-to-business open innovation

T2 - A project-level approach

AU - Markovic, Stefan

AU - Bagherzadeh, Mehdi

AU - Vanhaverbeke, Wim

AU - Bogers, Marcel

PY - 2021

Y1 - 2021

N2 - Embracing business-to-business open innovation (B2B OI) can enable firms to remain competitive in an increasingly saturated business environment. Whilst B2B OI is generally undertaken to serve the needs of a specific innovation project, previous research has mainly studied it from the firm-level perspective. Accordingly, the number of project-level studies on B2B OI, especially empirical, remains limited, resulting in an incomplete understanding of B2B OI management. In this editorial, we briefly review the B2B OI literature, discuss the importance of studying B2B OI at project level, and describe how each of the six articles included in our special issue contributes to this field. Moreover, we suggest future research opportunities with regard to issues and topics that remain largely under-investigated in project-level B2B OI, but which also open up to a multilevel perspective.

AB - Embracing business-to-business open innovation (B2B OI) can enable firms to remain competitive in an increasingly saturated business environment. Whilst B2B OI is generally undertaken to serve the needs of a specific innovation project, previous research has mainly studied it from the firm-level perspective. Accordingly, the number of project-level studies on B2B OI, especially empirical, remains limited, resulting in an incomplete understanding of B2B OI management. In this editorial, we briefly review the B2B OI literature, discuss the importance of studying B2B OI at project level, and describe how each of the six articles included in our special issue contributes to this field. Moreover, we suggest future research opportunities with regard to issues and topics that remain largely under-investigated in project-level B2B OI, but which also open up to a multilevel perspective.

KW - Business-to-business

KW - Future research opportunities

KW - Innovation projects

KW - Open innovation

KW - Openness

KW - Project perspective

U2 - 10.1016/j.indmarman.2021.02.009

DO - 10.1016/j.indmarman.2021.02.009

M3 - Editorial

AN - SCOPUS:85103368553

VL - 94

SP - 159

EP - 163

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

ER -

ID: 261054781