Making Difference: An enquiry into what happens when an architect company acquires humanistic knowledge as a competitive business strategy

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This chapter explores the contribution of a consultant hired to help an architect team win an architectural competition. Drawing on philosopher Jean-Francois Lyotards's notions of phrases and differend, the text presents an attempt to navigate confusion and misunderstandings deriving from epistemological differences. As defined by the architect firm, the task of the consultant was to provide a “truly different” approach to designing based on anthropology. In the form of an ethnographic account, this chapter examines in detail the consultant's strategy to fulfil this task and the challenges involved in handing over what he considered rich and significant insights.
Original languageEnglish
Title of host publicationBusiness Meets the Humanities : The Human Perspective in University-Industry Collaboration
EditorsMartina Mahnke, Mikka Nielsen, Matilde Petersen, Lise Tjørring
Number of pages19
Publication date2023
ISBN (Electronic)9781003195658
Publication statusPublished - 2023

ID: 361439475