This article examines the dynamics of an emerging multi-use paradigm for satellite remote sensing (RS). From the beginning of the space age, RS satellites have served as dual-use technologies. The advancements to RS technology since that time have largely been driven by the security and economic interests of States. While these interests are to some extent mutually supporting, they have also created a complex environment where non-governmental actors such as commercial satellite operators are increasingly involved in matters of national security and defence. Furthermore, the growing number of RS data providers globally, and more open and easily accessible data and analysis tools online, are creating a new use paradigm for RS in civil-military relations. These developments are extending the dual-use technology dilemma to one of multi-use, where non-governmental actors, including ordinary individuals, are becoming entangled in government affairs. This article traces the trajectory of these processes, and discusses potential implications for RS capable States.