Ulrik Wagner

Ulrik Wagner

Associate Professor


  1. 2024
  2. Published

    Reviewing and problematizing methods and analytical strategies of discourse analysis in sport, exercise and physical education studies

    Sveinson, K. & Wagner, Ulrik, 2024, In: International Review for the Sociology of Sport. 59, 2, p. 298-317

    Research output: Contribution to journalJournal articleResearchpeer-review

  3. 2023
  4. Published

    Seduced by Open Access capitalism? When the cure is worse than the disease

    Wagner, Ulrik, 12 Apr 2023, In: idrottsforum.org. 2023, p. 1-8 8 p.

    Research output: Contribution to journalJournal articleCommunication

  5. E-pub ahead of print

    Analyzing Discourses and the Communication of Sport: A Scoping Review and Suggestions for Future Endeavors

    Wagner, Ulrik & Sveinson, K., 2023, (E-pub ahead of print) In: Communication and Sport.

    Research output: Contribution to journalJournal articleResearchpeer-review

  6. Published

    Enhancing Community at Work and Breaking Down Organizational Silos: Insights into the Potentials and Constraints of Exercise at Work Programmes

    Wagner, Ulrik & Overbye, Marie Birch, 2023. 2 p.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

  7. Published

    Middle Aged Men in Lycra and the performative irony of watching Tour de France

    Wagner, Ulrik, Frydendal, S. & Hybholt, Maria, 2023, In: Communication and Sport. 11, 6, p. 1102-1120

    Research output: Contribution to journalJournal articleResearchpeer-review

  8. Published

    Momentum lost or creating new constellations? Insights from an exercise-at-work project during the Covid-19 pandemic - a mixed methods approach

    Overbye, Marie Birch & Wagner, Ulrik, 2023, In: International Review for the Sociology of Sport. 58, 2, p. 278-307 30 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  9. 2022
  10. Published

    Is doping really a problem? How sponsors make sense of a sport with a dubious image

    Wagner, Ulrik & Iversen, K. R., 2022, In: Qualitative Research in Sport, Exercise and Health. 14, 7, p. 1082-1097 16 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  11. Published

    Reviewing the discourses analyses of sport: a scoping review

    Wagner, Ulrik, 2022, Why Does Sociology Matter?: The Role of Sport Sociology in Interdisciplinary Research. European Association for the Sociology of Sport, p. 22-22 1 p. 20

    Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

  12. Published

    Theorizing the form and impact of sport scandals

    Wagner, Ulrik & Storm, R., 2022, In: International Review for the Sociology of Sport. 57, 6, p. 821-844 24 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  13. 2021
  14. Motion og Bevægelse på Arbejdspladsen i en Corona-tid: En Evaluering af Projektet "Flere Aktive Arbejdspladser"

    Wagner, Ulrik & Overbye, Marie Birch, 18 Jun 2021, Odense: Syddansk Universitet. 80 p.

    Research output: Book/ReportReportCommissioned

  15. Published

    Commercialization, governance problems, and the future of European football – or why the European Super League is not a solution to the challenges facing football

    Wagner, Ulrik, Storm, R. K. & Cortsen, K., 2021, In: International Journal of Sport Communication. 14, 3, p. 321-333 13 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  16. 2020
  17. The Faroe Islands and the world society: the development of elite club football framed by commercial and local interests and international regulations

    Satchwell, N. & Wagner, Ulrik, 2020, In: International Journal of Sport Policy and Politics. 12, 2, p. 269-285 17 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  18. The inherent risk of being fired: The institutional logics enabling sport directors to replace coaches in professional football

    Nissen, R. & Wagner, Ulrik, 2020, In: Managing Sport and Leisure. 25, 6, p. 441-456 16 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  19. 2019
  20. Improving service-center employees’ performance by means of a sport sponsorship

    Wagner, Ulrik, Hansen, K. R., Kristensen, M. L. & Josty, M., 2019, In: International Journal of Sports Marketing and Sponsorship. 20, 1, p. 43-60 18 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  21. The fall of the queen of Nordic skiing: A comparative analysis of the swedish and norwegian media coverage of the Therese Johaug scandal

    Wagner, Ulrik & Kristiansen, E., 2019, In: N O R D I C O M Review. 40, 1, p. 121-138 18 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  22. 2018
  23. Agency constraints and possibilities: Athletes manoeuvring between the logics of community, market, profession and corporation in their quest for individual sponsorships

    Wagner, Ulrik, 2018, In: International Review for the Sociology of Sport. 53, 2, p. 213-233 21 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  24. 当体育遇上商业:概述

    Storm, R. K., Nielsen, K. & Wagner, Ulrik, 2018, When Sport Meets Business: Capabilities, Challenges, Critiques. Wagner, U., Storm, R. K. & Nielsen, K. (eds.). Beijing: Beijing Standway Books Co. , p. 3-10 8 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  25. 赞助的商业性增长

    Dum, T. & Wagner, Ulrik, 2018, When Sport Meets Business: Capabilities, Challenges, Critiques. Wagner, U., Storm, R. K. & Nielsen, K. (eds.). Beijing: Beijing Standway Books Co. , p. 83-100 18 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  26. 2017
  27. Sponsor networks and business relations orchestrated by team sports clubs

    Wagner, Ulrik, Persson, H. T. R. & Overbye, Marie Birch, 2017, In: Sport, Business and Management: An International Journal. 7, 4, p. 426-443 18 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  28. The commercial growth of sponsorship

    Dum, T. & Wagner, Ulrik, 2017, When Sport Meets Business: Capabilities, Challenges, Critiques. Wagner, U., Storm, R. K. & Nielsen, K. (eds.). London: SAGE Publications, p. 75-91 17 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  29. When Sport Meets Business: Capabilities, Challenges, Critiques

    Wagner, Ulrik (ed.), Storm, R. K. (ed.) & Nielsen, K. (ed.), 2017, London: SAGE Publications. 242 p.

    Research output: Book/ReportAnthologyResearchpeer-review

  30. When sport meets business: A brief introduction

    Storm, R. K., Wagner, Ulrik & Nielsen, K., 2017, When Sport Meets Business: Capabilities, Challenges, Critiques. Wagner, U., Storm, R. K. & Nielsen, K. (eds.). London: SAGE Publications, p. 3-10 8 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  31. 2016
  32. 덴마크에서의 스포츠와 교육 시스템

    Wagner, Ulrik, Oct 2016

    Research output: Other contributionNet publication - Internet publicationCommunication

  33. Idrætten som et kommunikationssystem

    Wagner, Ulrik, 2016, Grundbog i Idrætssociologi. Thing, L. F. & Wagner, U. (eds.). 2 ed. København: Munksgaard , p. 119-134 16 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

  34. Ny-institutionel teori og idrættens organisationer

    Nissen, R. & Wagner, Ulrik, 2016, Grundbog i Idrætssociologi. Thing, L. F. & Wagner, U. (eds.). 2 ed. København: Munksgaard , p. 169-185 17 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterEducationpeer-review

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